When a reader first comes across your book online, two factors will determine if they pay any attention to it – the cover and the book description. Unfortunately, while most authors will hire a professional to create their cover, very few hire a professional to write their book description.
The authors that do are usually the successful ones.
The book blurb is an essential part of the entire selling process for your book. The book cover may grab the reader’s eyes, but the description is what makes the reader think “I must buy this book!”
It doesn’t matter how amazing your cover is, how perfect the story is, how beautiful the interior looks, or how much time, money, and effort you’ve spent editing your book. If it has a boring description, readers are going to look elsewhere.
“I thought my book blurbs were pretty good, but I wanted to punch up my sales and was intrigued by Polgarus’ blurb offer, so I signed up for both my books. The tag lines alone were worth the money:
Truth Kills: The truth will set you free…if it doesn’t kill you first.
Cash Kills: There’s no such thing as free money.
I love working with Polgarus because I’m dealing with real people, not bots or coded processes. Polgarus is my one-stop shop for interior design and blurbs!”
— Nanci Rathbun
The Benefits of a Professionally Written Book Blurb
- A description that is designed to sell. The blurb shouldn’t just describe your story. It needs to hook the reader and make them want to go on the journey with your characters.
- Experienced copywriter. Our copywriter is an award-winning magazine writer, copywriter, author, and copy editor. She has over fifteen years of experience writing compelling marketing copy for a variety of clients. As an author herself (both traditionally and self-published), she also brings the author’s perspective to her blurb writing and will ensure your book blurb is original, intriguing, succinct, and designed to entice readers to buy your book.
- An error-free blurb. There’s nothing more embarrassing than putting your book up for sale and then realizing days (or weeks) later that you have an embarrassing typo in the first sentence. Our copywriter is an editor with over fifteen years of experience who will ensure your blurb is error-free.
- No excuse for procrastination. It’s easy to put off uploading your book because you don’t know what to write for your blurb. Hiring someone else to do it means you won’t have any more excuses for not selling your book!
- We write blurbs for fiction and non-fiction books.
How Does it Work?
Our copywriter will work from either an existing blurb, a synopsis of your book or the manuscript of your book. If they are working from an existing blurb or synopsis, they may ask several additional questions to clarify what happens in the book.
Note: If our copywriter is re-writing your existing blurb, they will still require either a short synopsis of your book, or the full manuscript to refer to. Without this additional information, they will not be able to craft a compelling blurb for you.
After reviewing the information they will create a 100-250 word blurb written to sell your book that you can use on retailer websites like Amazon, or the back cover of a print book.
“Polgarus provided me with terrific blurbs on a tight-deadline. I have worked with them for a few years now and love working with their entire, dedicated and talented team.”
— Monica Bhide
This Sounds Great! How Much Does it Cost?
If our copywriter is improving an existing blurb, or working from a synopsis (1-2 page outline) of your book, the cost is $75US. (Please read the first FAQ entry below).
If you haven’t written a synopsis, or would prefer the copywriter refer to your complete manuscript, the cost is $125US for books <60k words, and $150US for books >60k words. (Note – for short stores less than 5k words, the cost is $75US).
We do also offer an express option. For an extra $75US we can have a blurb written from a synopsis to you within 24 hours, or written from a full manuscript within 48 hours.
Your book blurb is often the deciding factor in whether the reader will buy your book, or move on. Don’t risk losing potential readers– get a captivating blurb that will make people buy!
What Do I Do Next?
If you are ready to have your blurb written, or you have any questions about the process, please use the form below and we will reply as soon as possible.
Why is the cost to re-write a blurb the same as writing from a synopsis?
If our copywriter is just updating your existing blurb, they have very limited information to work from – only what you’ve already mentioned in the existing blurb. From past experience, in many cases there simply isn’t enough information to improve the blurb, especially if the existing blurb has a lot of problems. To ensure you get a blurb that will give you a good result, the copywriter still needs to either refer to a synopsis for your book (it can be rough, just highlighting the main points in the story for the book) or to see the full manuscript for your book.
How long will my blurb be?
Standard Blurb/Cover Copy: 100-250 words, 2-3 paragraphs, suitable for full product descriptions on places such as Amazon or for the back cover of a print novel, jacket/flap copy.
How long will it take?
The first draft of your blurb will be ready within approximately one week after you agree to go ahead. Exact times will be organized with the copywriter once the job is started.
Do you write blurbs for non-fiction books?
Yes, we write blurbs for non-fiction books. The process is exactly the same as writing a blurb for a fiction book, although the blurb will focus on selling the benefits of the book to the potential reader (and how the book will help them if they buy it), rather than trying to hook them into a story.
Can I see some samples?
Alterations (by Jane Suen)
Gigi, Ellen, Lilly…three women so desperate to change their lives that they turn to the mysterious Dr. Kite, who offers them an implant that can control their mind.
Will Gigi find her true love? Can Ellen’s miraculous, sudden weight loss bring her romance and self-respect? Can Lilly put her bitter divorce behind her? They’re willing to risk it all to find the happiness they’ve always searched for.
But sometimes your deepest desire can become your worst nightmare.
Rogue (by Brynley Blake)
She was the mark…until his heart became the target
Reeling from the death of her daring Navy SEAL brother, reserved McKenzie Prescott decides to honor him in the only way she can think of–by finishing his bucket list. Suddenly, she’s doing things she’s never dreamed of–like jumping off waterfalls…and inviting the intoxicating stranger she meets in Las Vegas to help her with some of the more racy items on the list…
Noah Payne used to be a Navy SEAL…until his job cost him his family. Now he wants revenge, and he’s not above playing dirty to get it. His current mission—to find a missing shipment of guns—is the last piece of the puzzle. But his only lead is Liam Prescott’s bucket list. Noah figures that by getting close to Liam’s sister, McKenzie, he’ll soon get his hands on the list. Only keeping his hands off a suddenly sexy McKenzie is turning out to be the real challenge!
Mistletoe and Lace Boxed Set (by Misty Dietz, Kym Roberts, and more)
Every woman needs a hard man to survive
the holidays at grandma’s…
Five grandsons are a treat for Rosie Strickland, but for the other women of Fort Collins, these men are an indulgence in masculinity they can’t deny.
It’s a passionate journey no one planned, where old flames are rekindled and new romance ignites. Five men who will spice up your library and leave you looking for Mistletoe and Lace.
The authors of Chick Swagger have combined their Hard Men of the Rockies series for a limited time at a special low price for the holidays. Treat yourself to these steamy romance novellas this season, because The Chicks have gift wrapped bonus material just for you!
What if I don’t like the result?
If you are unhappy with the initial blurb you receive, our copywriter will revise it in response to any concerns you have.